An integrated marketing campaign created to increase YWCA brand awareness throughout Chicagoland. “Without the W” puts emphasis on what makes the YWCA so powerful, the ‘W’. By eliminating the letter ‘W’ from iconic Chicago landmarks and neighborhoods, we illustrated the importance and impact women have within our community.
“For 140 years, we’ve helped women better themselves, empowering them to better our city.” — YWCA
Client
YWCA Metropolitan Chicago
Role
Concept, Design, Production
© VSA Partners, Inc.